This video about how search engines work is part of the free online SEO for beginners training. Learn more about the basics of SEO in our free online course at This course includes reading materials and quizzes.
► About this video
A keyword, or focus keyword, is the search term that you most want your page to rank for. When people search for that term, you want them to find your content. In this video, we explain why keywords are essential for SEO, and we briefly go over how you should use keywords in your texts. We also gloss over three types of keywords: head, mid – and long-tail, and explain the difference between them.
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► Items discussed in this video
0:00:19 – Introduction
0:00:20 – What is a keyword?
0:01:28 – Why are keywords important?
0:02:03 – Understanding your audience
0:02:53 – How to use keywords
0:03:56 – Types of keywords
► What should you watch next?
Do you want to know more about How search engines work? Check out this video:
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In the Yoast SEO for beginners training, we will teach you what SEO is, what Google does, and how to rank in the search results. Do you know, for example, how Google reads your content and ranks it? Well, after this training you will! We’ll also tell you how to write your copy in such a way that Google knows exactly what you’re talking about. Moreover, we’ll tell you how you can make sure that Google can actually put your pages into the search results. And much more!
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