What Are Seo Keywords

This video about how search engines work is part of the free online SEO for beginners training. Learn more about the basics of SEO in our free online course

This video about how search engines work is part of the free online SEO for beginners training. Learn more about the basics of SEO in our free online course at This course includes reading materials and quizzes.

► About this video
A keyword, or focus keyword, is the search term that you most want your page to rank for. When people search for that term, you want them to find your content. In this video, we explain why keywords are essential for SEO, and we briefly go over how you should use keywords in your texts. We also gloss over three types of keywords: head, mid – and long-tail, and explain the difference between them.

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#SEO #keywords #SEOTutorial #keywordresearch #Yoast #YoastSEOacademy #SEOForBeginners

► Items discussed in this video
0:00:19 – Introduction
0:00:20 – What is a keyword?
0:01:28 – Why are keywords important?
0:02:03 – Understanding your audience
0:02:53 – How to use keywords
0:03:56 – Types of keywords

► What should you watch next?
Do you want to know more about How search engines work? Check out this video:

Or watch one of these videos:
‣ What is SEO?:
‣ What is Holistic SEO :
‣ How does Holistic SEO work?:

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In the Yoast SEO for beginners training, we will teach you what SEO is, what Google does, and how to rank in the search results. Do you know, for example, how Google reads your content and ranks it? Well, after this training you will! We’ll also tell you how to write your copy in such a way that Google knows exactly what you’re talking about. Moreover, we’ll tell you how you can make sure that Google can actually put your pages into the search results. And much more!

The SEO for beginners course is valuable for everyone who is not already an SEO expert. Whether you are looking to start a career in SEO or are a small business owner with a website. Maybe you just want to join the discussion with your colleagues. It doesn’t matter. SEO is all about gaining an edge over your competition. You can now take the first step for free!

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The mission of Yoast is ‘SEO for Everyone’. We want to give everyone the opportunity to rank in the search engines. Our SEO plugin, blog posts, and online courses should enable both large companies as well as small websites to attract the traffic they desire.
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► Yoast SEO academy
Yoast SEO academy is the online learning platform for SEO by Yoast. Our online SEO training courses teach you vital SEO skills you can apply at once. All our training courses are developed by world-class SEOs and education experts trusted by the world’s biggest brands. Whether you’re a blogger, developer, online marketeer, or own a business, big or small: we believe in SEO for everyone.
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🎓Free online courses by Yoast SEO academy
Because our mission is ‘SEO for everyone’, we want to share as much knowledge as we can. That’s why we offer free courses as well.
‣ SEO for beginners:
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Why combine the two? Well, in order to outrank your competitors in the search engines, you need technical excellence and a kick-ass content SEO strategy. The Yoast SEO Premium plugin takes care of all the technical aspects of SEO. In addition, our plugin helps you to write SEO-friendly text and to set up an awesome internal linking structure. Our training courses will really help you become an SEO expert!
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